Essentialis

Privacy Policy

Last updated: July 24, 2026

Essentialis ("we", "us", "the app") is an AI-assisted digital wardrobe and personal stylist. We take your privacy seriously and designed the product to collect the minimum data needed to make it useful — and to give you full control over that data at any time.

1. What we collect

Account information

  • Your email address, name, and a stable user ID — provided by Apple or Google when you sign in with them, or entered by you when you register with an email address and password.
  • Your language and appearance preferences.
  • Subscription status (free / Premium) if you choose to subscribe.

Wardrobe content

  • Photos of clothing items you upload or capture.
  • Tags you add manually (category, color, brand, price, notes, etc.).
  • Outfits you assemble and wear logs you create.
  • Optional style preferences and dress occasions you select during onboarding.

Device and usage data

  • Crash reports (you can disable these in Settings → Privacy).
  • Anonymous usage analytics — what features you open and how often (you can disable these in Settings → Privacy).
  • Device model, operating system version, and app version for debugging.

What we do NOT collect

  • We do not access your contacts, phone state, or location unless you explicitly grant permission for a specific feature (for example, local weather).
  • We do not sell your data to advertisers.
  • We do not show advertising inside the app.

2. How we use your data

  • To deliver core features — store your wardrobe, suggest outfits, track wear logs, calculate cost-per-wear.
  • To call our AI provider (Anthropic Claude) when you tap "Generate outfit" or upload a photo for auto-tagging and background removal. Photos are sent in a compressed JPEG format. The provider processes the image and returns the result; it does not use API data to train its models.
  • To send you push notifications you have enabled (morning outfit, weather alerts, calendar events). You can disable each type individually.
  • To fix bugs and improve the app via aggregated, anonymous crash and analytics data.

3. Third-party services we use

  • Anthropic Claude — AI model that generates outfit suggestions and tags items from photos.
  • Apple Sign In / Google Sign In — to let you create an account without a password.
  • Firebase (Google) — authentication, crash reporting, and anonymous analytics.
  • RevenueCat — to manage subscriptions on iOS and Android securely.
  • Open-Meteo — weather data used in outfit suggestions, based on your approximate location when granted. Open-Meteo requires no account and we send it no personal identifiers.
  • Pinterest — only if you choose to connect your account. We request read-only permission (boards:read, pins:read) so you can pick a saved Pin as style inspiration and have the stylist match it against clothes you already own. We never post, pin, follow, or change anything on your Pinterest account, and we do not read your profile, your followers, or anyone else's boards.

About the Pinterest connection specifically: we store the access token Pinterest issues, encrypted (AES-256-GCM) before it is written to our database, together with the granted scopes and its expiry. That token is the only thing from Pinterest we keep. When you browse a board, your device loads the Pin images straight from Pinterest — they do not pass through us. Only the single Pin you choose as inspiration is downloaded by our server, and only to pass it to the AI for matching; it is not saved afterwards. Disconnecting — in the app under Stylist, or by removing access in your Pinterest settings — deletes the stored token immediately. Deleting your Essentialis account deletes it as well.

Each provider has its own privacy policy and processes data in accordance with applicable laws (GDPR, CCPA).

4. AI training

Your photos and outfit feedback are never used to train any AI model — not by us, and not by the AI provider, whose API terms exclude customer data from training. There is no setting for this because there is no case in which it happens.

5. Where your data lives

  • A local copy of your wardrobe is kept on your device, in the app's private storage, for offline access.
  • When you are signed in, a synchronized copy — including your item photos — is stored on servers we operate, so you can restore your wardrobe on another device.
  • Server access is restricted to your authenticated account, and all traffic between the app and our servers is encrypted in transit (HTTPS).
  • In guest mode (no account) your wardrobe stays only on your device and is not uploaded to our servers.
  • If you use iCloud or Google Drive backups on your device, those services may also store an additional copy under your control.

6. Your rights

Under GDPR (EU) and CCPA (California) you have the right to:

  • Access — see all data we hold about you. Use Settings → Data → Export.
  • Export — download your wardrobe as CSV / JSON / a photo archive at any time, free of charge.
  • Correct — edit any item, outfit, or profile field directly in the app.
  • Delete — request full deletion. See Delete account for the in-app and web flow.
  • Object — ask us to stop processing your data for analytics or crash reporting. Email support@essentialisapp.com and we will disable it for your account; we do not require a reason.
  • Withdraw consent — at any time, without affecting features you continue to use.

7. Data retention

We keep your data only while your account is active. When you delete your account, we wipe your data from active systems immediately and from backups within 30 days. Anonymized crash and analytics data may persist for up to 12 months and cannot be re-associated with you.

8. Children

Essentialis is not directed at children under 13. We do not knowingly collect data from children. If you believe a child has provided personal information, contact us and we will delete it.

9. Changes to this policy

If we materially change how we handle your data, we will notify you in the app and by email before the change takes effect. The "Last updated" date at the top of this page always reflects the current version.

10. Contact

Questions, requests, or concerns: support@essentialisapp.com